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McDonalds Happy Meal book promotion

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McDonalds will distribute Happy Meal books starting November. The promotion will run for two weeks starting November 1st and ending on the 14th. Twenty millon books will be provided to Happy Meal customers across the United States.

“In time for National Family Literacy Day on Nov. 1, McDonald’s USA is inviting families to celebrate the joy of reading with the launch of a new Happy Meal Books promotion,” McDonalds said in a statement. The company revealed that the all-original limited-edition books include “The Goat Who Ate Everything,” which tells a story of a goat who has a big appetite and struggles to eat right but when he does, he feels great and becomes the playful ‘kid’ everyone loves, and “Deana’s Big Dreams” featuring the world’s smallest dinosaur, Deana, who grew tall by eating right. The four books will feature McDonald’s Happy Meal characters. 


“We’re excited to invite families to spend time together and celebrate the joy of reading through these fun and original Happy Meal Books,” McDonald’s USA vice president of marketing Ubong Ituen said. “This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy that will combine the fun of the Happy Meal, new partners and technology to inspire more family reading time.” 
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