Simple Life Matters

Jollibee launch the Happy Filipino website ( www.thehappyfilipino.com ) this month, which features fun facts about the Philippines and the travel videos of YouTube sensation Bogart the Explorer titled The Happy Filipino, where he is seen touring a foreign guest around the Philippines and showcasing the Filipinos’ jolly nature. Travel enthusiasts will also get a chance to travel the country via the launch of a video-making contest. “The characteristics of Jollibee that make it a well-loved brand are the same qualities of Filipinos that make traveling to the Philippines more fun: happiness, hospitality and friendliness. What keeps us consistently on top is also what sets the Filipino apart from the rest of the world that beneath the hard work and tenacity is the fun and happy character that Jollibee exemplifies. It has always been part of Jollibee’s mission to promote Filipino pride,” Jollibee President Jose Miñana said.

Filipino Food featured at DOT New Fun Campaign Video- It's More Fun in the Philippines.Filipino loves Food and we love being Hospitable! The DOT New Fun Campaign Video features Filipino Food. An October 1, 2012 press release from the Department of Tourism. The Department of Tourism (DOT) has launched its newest FUN campaign video. The video was first released at the gala night of the 35th Pacific Asia Travel Association (PATA) Mart at the SMX Convention Center in Pasay City, Tuesday, September 25, 2012. Today, the DOT released the campaign through social media sites to extend its reach to the international community. View the Tourism department’s recently launched video campaign: