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Kapuso Mo Jessica Soho featured Buko Juice or Coco water. According to the report Hollywood singer actress Madonna herself invest $10 million dollars for her buko juice company and no less than Rihanna is endorsing her product and other Hollywood actors and actresses.
“Buko or coconut is grown rampantly in the Philippines. As a matter of fact, the Philippines is the world’s number one grower of coconut. A hardy tree, coconut can withstand the worst typhoons unleashed by Mother Nature and it can grow on just about anything, including water.
“Buko or coconut is grown rampantly in the Philippines. As a matter of fact, the Philippines is the world’s number one grower of coconut. A hardy tree, coconut can withstand the worst typhoons unleashed by Mother Nature and it can grow on just about anything, including water.
Recently, at an airport press conference upon his return from the U.S., President Benigno “P-Noy” Aquino III said that he found out that Americans have discovered the joys of drinking buko juice. “Drinking what they call coco water and what we call buko juice is a growing trend in the US. Because of its nutrients, because it is natural and environment friendly, it is becoming the new natural sports drink in America and is now a hundred-million-dollar industry,” he said.
He then announced that Pepsi-Cola and Vita Coco are going to tap the Philippine coconut industry for the production of coco water. He said that New York-based Vita Coco, in a business venture with Philippine-based Fiesta Coco Equity, had committed $15 million in capital investment.
Vita Coco is being advertised in the U.S. as “the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S.” Vita Coco is currently sold at over 14,000 retailers in the U.S. Therefore, a Vita Coco-Fiesta Coco joint venture would insure the influx of Philippine-produced coconut water into the U.S. market, a boon to coconut farmers in the Philippines.
source: globalbalita
He then announced that Pepsi-Cola and Vita Coco are going to tap the Philippine coconut industry for the production of coco water. He said that New York-based Vita Coco, in a business venture with Philippine-based Fiesta Coco Equity, had committed $15 million in capital investment.
Vita Coco is being advertised in the U.S. as “the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S.” Vita Coco is currently sold at over 14,000 retailers in the U.S. Therefore, a Vita Coco-Fiesta Coco joint venture would insure the influx of Philippine-produced coconut water into the U.S. market, a boon to coconut farmers in the Philippines.
source: globalbalita
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