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Coca-Cola Video "Labels are for Cans, Not for People"

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It’s no longer a secret that human beings base much of our judgements on looks and appearances. How a person looks is usually the first thing we notice about them and judge them upon, but what happens if you meet someone without seeing them? That’s what Coca-Cola wanted to try when they placed 6 strangers in a completely dark room and had them meet for the first time in total darkness. Your going to really enjoy this experiment

According to the Huffington Post, factors that mostly influence a first are clothing style and posture. By having people meet in a completely dark room, there was no way for anyone to make a judgement based on how anyone else looks or there pose. When the lights come on, it’s not what anybody expected… It’s just a lovely couple of minutes experiment which just proves we all judge based upon looks. We hope this video will open your eyes and change for the better.
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